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【华慧考博】2019年考博英语翻译每日一练（12月3日）
【翻译-汉译英练习】公益广告(public service advertisement)指为社会公众的利益和社会风尚服务的广告。它不以盈利为目的，属于非商业性广告，是社会公益事业(cause of the public good)的重要组成部分。公益广告的主题一般取材于老百姓的日常生活，如健康、安全和环保等。目的是提高公众的道德意识，改变公众对社会问题的态度。中国最早的公益广告出现在1986年。随后，公益广告的社会影响力逐渐增强。去年，中央电视台举办了首次电视公益广告大赛，呼吁社会各界关注并参与公益事业。
【翻译参考译文】
Public service advertisement refers to the advertisement that serves the interests of the public as well as social fashion. As a significant part of the cause of the public good, it is noncommercial and does not aim at making profit. The themes of public service advertisements generally come from the daily life of ordinary people, such as health, safety and environment protection. Its objectives are raising public awareness of ethics and changing public attitudes towards social issues. The earliest public service advertisement in China appeared in 1986. From then on, its social influence has gradually increased. Last year, CCTV hosted China’s first TV public service advertising competition to call on all sectors of society to pay attention to and participate in the cause of the public good.
